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For embroidery artists

Turn your embroidery lessons into a pattern guide.

Want to sell an embroidery pattern guide? Your followers already ask which stitch to use, how to transfer your designs and why fabric puckers. Bring your method, patterns and practice sheets together. We research, write and design it in your voice, built first at our cost.

Apply as a creator See an example outline

For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.

The questions

The guide is already in your comments.

Repeated questions can suggest what a guide should explain. They do not prove that someone will buy. We read your content, comments and questions, then group the recurring asks into a product idea to evaluate.

  • What stitch is this?under every close-up
  • How do you transfer the design onto dark fabric?the DM you get every week
  • Mine always puckers. What am I doing wrong?a problem, described in their words
  • Do you sell the pattern?asked under three different posts

Examples of the kind of question, not collected data

What a guide could look like

An example outline. Yours comes from your audience.

Embroidery · workbook

Stitch by Stitch

A botanical embroidery workbook: essential stitches, one sampler, one finished hoop.

Bonus tools

  • Printable practice sampler pattern
  • Stitch reference cards

Illustrative outline, written for this page. We have not built an embroidery guide yet. Yours would come from your content and your audience's questions, and could look quite different.

  1. Materials that behaveFabric, hoops, needles and floss, and how they work together.
  2. Transferring a designLight, water-soluble and heat methods, for light and dark fabric.
  3. Tension without puckeringHooping drum-tight and stitching with the fabric, not against it.
  4. Essential stitchesLine, fill and texture stitches, each with a practice panel.
  5. Shading with threadLong and short stitch, and blending colours.
  6. Composing a botanical pieceFrom a reference photo to a stitch plan.
  7. Finishing and framingBacking the hoop, washing, and caring for the piece.

Likely buyers

The people already asking you.

  • Beginners who bought a kit and got stuck on the instructions.
  • Stitchers who want to move from kits to their own designs.
  • Followers who ask for your patterns every time you post.

Why a guide

Embroidery questions are specific and visual, which is exactly what designed pages do well: a stitch diagram, a practice panel, a pattern to trace. The guide becomes the pattern book your followers keep asking for, with your method inside.

What you get

A product built around your teaching.

  • The ebook

    Designed chapters, exercises, diagrams and illustrations.

  • Bonus tools

    Checklists and worksheets your readers actually fill in.

  • Cover & identity

    One product world, built from your aesthetic.

  • Launch preparation

    Explore the separate Launch kit for help preparing a product launch.

  1. 01Listen
  2. 02Find the pattern
  3. 03Validate
  4. 04Build
  5. 05Package
  6. 06Learn

See how the digital product is built, then estimate what a guide could earn or explore the separate digital product launch kit.

The partnership

We win when the product wins.

  • Apply, then agree terms in writing. Ownership, responsibilities and terms are agreed before work starts.
  • Then we build it, at our cost. You see the finished product before anything launches.
  • Nothing is published without your approval. You see a preview, then the full file, then the sales page.
  • An optional introduction. If you would like to talk first, an optional 15-minute intro call is available.
  • Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
  • Built around your audience. The outline here is illustrative. Your product starts with your content and audience questions.

Legal and financial terms are confirmed in the written agreement, not on this page.

Selected work

Selected products. Each in its own world.

No embroidery guide among them yet. Each was researched, written and designed by the studio around one niche and one voice.

Real covers · creator names withheld

Questions

Before you apply.

People can find stitch tutorials anywhere. Why would they pay for mine?

Because they are asking you, for your style. A guide gathers your stitches, your patterns and your way of finishing a hoop in one designed place. We do not promise sales. We build the full product first, at our cost, so you can judge it before agreeing to anything.

Do I need to write the guide myself?

No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.

Who owns the product?

This is set in the written agreement before work starts. We do not publish anything under your name without your approval, and we do not claim your audience or your content.

More answers in the full FAQ.

Other niches

Already have a product? Find the next step for your launch, creator site or ads.

Build what your audience already asks for.

Tell us where your audience lives. We read every application and reply personally.

Apply as a creator

You see the finished product before anything launches. Terms are agreed in writing first.