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For illustrators

Turn your illustration process into a guide to sell.

For illustrators, a digital guide or workbook can explain the choices behind the finished drawing. See a guide the studio built around visual warmth, then explore a character-design workbook idea. We research, write and design it in your voice, built first at our cost.

Apply as a creator See an example outline

For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.

Already built in this world

A product we have already made.

Real pages from real products. Creator names stay private until they choose to launch.

Cover of Reading the Warmth Interior page with an illustrated workspace Bonus: the five-part warmth checklist

Built by the studio · Digital illustration

Reading the Warmth

For an illustrator constantly asked which brush makes the work feel so warm.

The honest answer was five decisions, not a brush. The guide names light, value, space, color and edges, with a worked example in every chapter.

  • Designed guide
  • Worked chapters
  • Bonus tools

The questions

The guide is already in your comments.

Repeated questions can suggest what a guide should explain. They do not prove that someone will buy. We read your content, comments and questions, then group the recurring asks into a product idea to evaluate.

  • What brush is that?under every finished piece
  • How do you pick your colours?the DM you get every week
  • All my characters look the same.a problem, described in their words
  • Do you have a tutorial for this?asked under three different posts

Examples of the kind of question, not collected data

What a guide could look like

An example outline. Yours comes from your audience.

Illustration · example outline

Characters From Shapes

A character design workbook, from first silhouette to a finished turnaround.

Bonus tools

  • Silhouette practice sheets
  • Character design checklist

Example outline for a different illustration guide, written for this page. It is not one of the products above. Yours would come from your content and your audience's questions.

  1. Shape languageRound, square, triangle, and what each says about a character.
  2. Silhouette testsDesigns that read at thumbnail size.
  3. Proportion and exaggerationPushing a design without breaking it.
  4. Expression sheetsFaces and poses that stay on model.
  5. Colour for characterPalettes that carry personality.
  6. TurnaroundsFront, side and back views that match.
  7. From brief to finalOne character, worked through every step.

Likely buyers

The people already asking you.

  • Hobbyists who can draw but whose work does not feel finished yet.
  • Students who want a method, not another brush pack.
  • Followers who ask about your process under every post.

Why a guide

The honest answer to 'which brush' is almost never a brush. It is a set of decisions you make without thinking. A guide names them, one chapter at a time, with a worked example in each.

What you get

A product built around your teaching.

  • The ebook

    Designed chapters, exercises, diagrams and illustrations.

  • Bonus tools

    Checklists and worksheets your readers actually fill in.

  • Cover & identity

    One product world, built from your aesthetic.

  • Launch preparation

    Explore the separate Launch kit for help preparing a product launch.

  1. 01Listen
  2. 02Find the pattern
  3. 03Validate
  4. 04Build
  5. 05Package
  6. 06Learn

See how the digital product is built, then estimate what a guide could earn or explore the separate digital product launch kit.

The partnership

We win when the product wins.

  • Apply, then agree terms in writing. Ownership, responsibilities and terms are agreed before work starts.
  • Then we build it, at our cost. You see the finished product before anything launches.
  • Nothing is published without your approval. You see a preview, then the full file, then the sales page.
  • An optional introduction. If you would like to talk first, an optional 15-minute intro call is available.
  • Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
  • Built around your audience. The outline here is illustrative. Your product starts with your content and audience questions.

Legal and financial terms are confirmed in the written agreement, not on this page.

Questions

Before you apply.

You already built an illustration guide. Would mine be the same?

No. Each product is built from one creator's content and one audience's questions. The guide shown here belongs to another creator's launch; yours would start from what your followers ask you. We build the full product first, at our cost, so you can judge it before agreeing to anything.

Do I need to write the guide myself?

No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.

Who owns the product?

This is set in the written agreement before work starts. We do not publish anything under your name without your approval, and we do not claim your audience or your content.

More answers in the full FAQ.

Other niches

Already have a product? Find the next step for your launch, creator site or ads.

Build what your audience already asks for.

Tell us where your audience lives. We read every application and reply personally.

Apply as a creator

You see the finished product before anything launches. Terms are agreed in writing first.