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For gardening creators
Turn your gardening advice into a guide to sell.
A gardening guide can turn your seasonal posts into a product followers use throughout a growing season. Start with their questions about sowing dates, leggy seedlings and growing food in small spaces. We research, write and design it in your voice, built first at our cost.
For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.
The questions
The guide is already in your comments.
Repeated questions can suggest what a guide should explain. They do not prove that someone will buy. We read your content, comments and questions, then group the recurring asks into a product idea to evaluate.
When should I start my tomatoes?
asked every spring, againWhy are my seedlings so tall and thin?
the DM with a photo attachedCan I do this on a balcony?
under a harvest videoWhat is wrong with my leaves?
a situation, described in their words
Examples of the kind of question, not collected data
What a guide could look like
An example outline. Yours comes from your audience.
- Your space and your lightMapping sun hours and choosing what can thrive there.
- Containers and soilSizes, mixes, drainage, and what you can reuse.
- Sowing and seedlingsTiming, light, and hardening off without losses.
- A planting planWhat to grow together, and a season laid out week by week.
- Watering and feedingSimple routines for containers and beds.
- Common problemsPests, leaf signs, and what to check first.
- Harvest and next seasonPicking, saving seed, and planning year two.
Likely buyers
The people already asking you.
- First-time growers with a balcony, a patio or a single raised bed.
- Renters who want to grow food without a permanent garden.
- Followers who save your seasonal posts to come back to later.
Why a guide
Gardening knowledge is seasonal and local, and your followers keep asking you to translate it for their space. A guide with a calendar they fill in for their own climate turns your seasonal posts into something they use all year.
What you get
A product built around your teaching.
The ebook
Designed chapters, exercises, diagrams and illustrations.
Bonus tools
Checklists and worksheets your readers actually fill in.
Cover & identity
One product world, built from your aesthetic.
Launch preparation
Explore the separate Launch kit for help preparing a product launch.
- 01Listen
- 02Find the pattern
- 03Validate
- 04Build
- 05Package
- 06Learn
See how the digital product is built, then estimate what a guide could earn or explore the separate digital product launch kit.
The partnership
We win when the product wins.
- Apply, then agree terms in writing. Ownership, responsibilities and terms are agreed before work starts.
- Then we build it, at our cost. You see the finished product before anything launches.
- Nothing is published without your approval. You see a preview, then the full file, then the sales page.
- An optional introduction. If you would like to talk first, an optional 15-minute intro call is available.
- Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
- Built around your audience. The outline here is illustrative. Your product starts with your content and audience questions.
Legal and financial terms are confirmed in the written agreement, not on this page.
Selected work
Selected products. Each in its own world.
No gardening guide among them yet. Each was researched, written and designed by the studio around one niche and one voice.
AstrophotographyThe One-Aperture Night Sequence
Digital illustrationReading the Warmth
QuiltingPrecision Piecing: The Quilt Block Practice Workbook
Photography businessThe Scope-to-Floor Pricing Workbook
Real covers · creator names withheld
Questions
Before you apply.
Gardening advice is free online. Why would anyone pay for mine?
Because it is scattered, and yours is the voice they trust. A guide puts one season in order, with a calendar and a log they fill in for their own space. We do not promise sales. We build the full product first, at our cost, so you can judge it before agreeing to anything.
Do I need to write the guide myself?
No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.
Who owns the product?
This is set in the written agreement before work starts. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
More answers in the full FAQ.
Build what your audience already asks for.
Tell us where your audience lives. We read every application and reply personally.
Apply as a creatorYou see the finished product before anything launches. Terms are agreed in writing first.