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For sourdough bakers

Turn your sourdough method into an ebook to sell.

A sourdough ebook can bring your recipes, baking schedule and troubleshooting into one place. Start with the starter, dense crumb and timing questions your followers already ask. We research, write and design it in your voice, built first at our cost.

For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.

The questions

The guide is already in your comments.

Repeated questions can suggest what a guide should explain. They do not prove that someone will buy. We read your content, comments and questions, then group the recurring asks into a product idea to evaluate.

  • Is my starter dead?a photo of a jar, sent by DM
  • Why is my loaf so flat?under every crumb shot
  • What is your schedule if you work nine to five?asked under a bake-day video
  • Can you share the exact recipe in grams?a recipe saved far more than it is liked

Examples of the kind of question, not collected data

What a guide could look like

An example outline. Yours comes from your audience.

Sourdough · workbook

The Workday Loaf

A reliable sourdough on a schedule that fits a normal working week.

Bonus tools

  • Weekday and weekend baking schedules
  • Bake log with a crumb diagnosis sheet

Illustrative outline, written for this page. We have not built a sourdough guide yet. Yours would come from your content and your audience's questions, and could look quite different.

  1. A starter you can readRise, smell and float, and what each sign really tells you.
  2. Flour, water, saltHydration in baker's percentages, explained with one recipe.
  3. Bulk fermentationTemperature, time and the signs of a finished bulk.
  4. Shaping and surface tensionPre-shape, final shape, and why loaves spread.
  5. The cold retardUsing the fridge to move bake day to when you are free.
  6. Scoring and bakingDutch oven, steam, oven spring, and reading the crust.
  7. Reading the crumbDense, gummy, wild holes: a side-by-side diagnostic.

Likely buyers

The people already asking you.

  • Home bakers with a starter on the counter and three disappointing loaves behind them.
  • People who bake at weekends and want it to fit their working week.
  • Followers who screenshot your recipes and lose them in their camera roll.

Why a guide

Sourdough is a process with variables, and your followers' questions map onto those variables almost exactly. That is what a workbook is for: one method, the reasons behind it, and a log to fix the next loaf.

What you get

A product built around your teaching.

  • The ebook

    Designed chapters, exercises, diagrams and illustrations.

  • Bonus tools

    Checklists and worksheets your readers actually fill in.

  • Cover & identity

    One product world, built from your aesthetic.

  • Launch preparation

    Explore the separate Launch kit for help preparing a product launch.

  1. 01Listen
  2. 02Find the pattern
  3. 03Validate
  4. 04Build
  5. 05Package
  6. 06Learn

See how the digital product is built, then estimate what a guide could earn or explore the separate digital product launch kit.

The partnership

We win when the product wins.

  • Apply, then agree terms in writing. Ownership, responsibilities and terms are agreed before work starts.
  • Then we build it, at our cost. You see the finished product before anything launches.
  • Nothing is published without your approval. You see a preview, then the full file, then the sales page.
  • An optional introduction. If you would like to talk first, an optional 15-minute intro call is available.
  • Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
  • Built around your audience. The outline here is illustrative. Your product starts with your content and audience questions.

Legal and financial terms are confirmed in the written agreement, not on this page.

Selected work

Selected products. Each in its own world.

No sourdough guide among them yet. Each was researched, written and designed by the studio around one niche and one voice.

Real covers · creator names withheld

Questions

Before you apply.

My recipe is already on my page. Why would anyone pay for a guide?

A recipe tells people what to do when everything goes right. A guide explains what to do when it does not: the schedule, the signs, the fixes, in order. We do not promise sales. We build the full product first, at our cost, so you can judge it before agreeing to anything.

Do I need to write the guide myself?

No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.

Who owns the product?

This is set in the written agreement before work starts. We do not publish anything under your name without your approval, and we do not claim your audience or your content.

More answers in the full FAQ.

Build what your audience already asks for.

Tell us where your audience lives. We read every application and reply personally.

Apply as a creator

You see the finished product before anything launches. Terms are agreed in writing first.