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For running coaches

Turn your coaching into a running guide.

For running coaches exploring digital products, a training guide can explain more than the weekly plan: easy pace, recovery and how to adjust when a week goes wrong. We research, write and design it in your voice, built first at our cost.

Apply as a creator See an example outline

For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.

The questions

The guide is already in your comments.

Repeated questions can suggest what a guide should explain. They do not prove that someone will buy. We read your content, comments and questions, then group the recurring asks into a product idea to evaluate.

  • How slow is easy pace, really?asked under every easy-run post
  • Can I go from 5k to a half in twelve weeks?the DM you get every week
  • What should I eat before a long run?under a race-day video
  • My shins hurt every time I add mileage.a situation, described in their words

Examples of the kind of question, not collected data

What a guide could look like

An example outline. Yours comes from your audience.

Running · training guide

First Half, Built Slowly

A twelve-week build from a comfortable 5k to a half marathon start line.

Bonus tools

  • Twelve-week plan with three starting levels
  • Training log and race-week checklist

Illustrative outline, written for this page. We have not built a running guide yet. Yours would come from your content and your audience's questions, and could look quite different.

  1. Where you are startingA simple self-check and an honest baseline week.
  2. Easy means easyTalk-test pacing, and why most runs should feel too slow.
  3. The long runHow it grows week by week, and how to recover from it.
  4. One quality session a weekStrides, tempo and intervals, in plain language.
  5. Strength and mobility basicsTwo short routines that fit before or after a run.
  6. Fuel and race weekWhat to practise in training so race day holds no surprises.
  7. Niggles and restAdjusting the plan, and knowing when to see a professional.

Likely buyers

The people already asking you.

  • New runners who finished a 5k and want a bigger goal.
  • Runners who keep getting hurt when they add mileage too fast.
  • Followers who want your approach, not a generic plan from an app.

Why a guide

A training plan on its own is easy to find. What your followers want is your reasoning: why this pace, why this week is lighter, what to do when life gets in the way. That reasoning is what turns a plan into a guide.

What you get

A product built around your teaching.

  • The ebook

    Designed chapters, exercises, diagrams and illustrations.

  • Bonus tools

    Checklists and worksheets your readers actually fill in.

  • Cover & identity

    One product world, built from your aesthetic.

  • Launch preparation

    Explore the separate Launch kit for help preparing a product launch.

  1. 01Listen
  2. 02Find the pattern
  3. 03Validate
  4. 04Build
  5. 05Package
  6. 06Learn

See how the digital product is built, then estimate what a guide could earn or explore the separate digital product launch kit.

The partnership

We win when the product wins.

  • Apply, then agree terms in writing. Ownership, responsibilities and terms are agreed before work starts.
  • Then we build it, at our cost. You see the finished product before anything launches.
  • Nothing is published without your approval. You see a preview, then the full file, then the sales page.
  • An optional introduction. If you would like to talk first, an optional 15-minute intro call is available.
  • Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
  • Built around your audience. The outline here is illustrative. Your product starts with your content and audience questions.

Legal and financial terms are confirmed in the written agreement, not on this page.

Selected work

Selected products. Each in its own world.

No running guide among them yet. Each was researched, written and designed by the studio around one niche and one voice.

Real covers · creator names withheld

Questions

Before you apply.

Free training plans are everywhere. Why would anyone pay for mine?

Because a plan is only the table at the back. The guide is your reasoning around it: pacing, recovery, what to change when a week goes wrong, in your voice. We do not promise sales. We build the full product first, at our cost, so you can judge it before agreeing to anything.

Do I need to write the guide myself?

No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.

Who owns the product?

This is set in the written agreement before work starts. We do not publish anything under your name without your approval, and we do not claim your audience or your content.

More answers in the full FAQ.

Other niches

Already have a product? Find the next step for your launch, creator site or ads.

Build what your audience already asks for.

Tell us where your audience lives. We read every application and reply personally.

Apply as a creator

You see the finished product before anything launches. Terms are agreed in writing first.